PROCTER & GAMBLE
Challenge
Present research findings on fem care in a way that inspires empathy amongst male team members.
Action
We made a Virtual Reality film that puts viewers inside the world of two women living in New York and Shanghai. We chose VR as the medium for a fully immersive experience that highlights extensive research findings on trends for body hair removal and period maintainence. We showcased real concerns expressed by research subjects and examined the relationship that body hair removal and monthly periods have with self-confidence, emotional state, and relationships.
Due to the confidential nature of the findings, the film is unfortunately not publically available for viewing.
Company
Reaktor
Role
Creative producer, strategy
2017
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