MoMA
The Museum of Modern Art wanted to engage a new generation of culture lovers, while simplifying the museum's many offerings and making it more navigable.
We catalyzed innovation in the visitor and member experience. We created a new brand architecture and naming system, simplifying how people navigate MoMA’s locations and offerings. We then helped MoMA form a series of cross-department innovation teams to ideate and implement new visitor experiences. This effort has also led to an ongoing conversation on how machine learning might intersect with modern and contemporary art.
co:collective
Strategic and creative consultant
2015