JEREMY DELLER PINK HOODIE PROJECT

The British conceptual artist Jeremy Deller collaborated with Helmut Lang on a series of limited-edition hoodies.

Deller, who has famously adopted the color pink as both part of his personal uniform and his art practice, created three hoodies, each in a different shade of Pantone pink. Hidden inside each hoodie are specially designed patches inspired by some of Deller’s favorite artworks, exploring the theme of public versus private.

To launch the capsule, we enlisted BRTHR to create a weird and wonderful video centering around a concept that showcases the dual nature of the product.