PERSONAL ADS
Helmut Lang matchmaking.
Portraits of twelve NYC singles looking to find their one true love. Email love@helmutlang.com to connect with one of our eligible listings!
PHOTOGRAPHY Alex Lee
STYLING Anna Santagelo
CREATIVE Ava Nirui
Vogue.com - https://www.vogue.com/article/helmut-lang-pre-fall-2018-personal-ads-instagram-photo-project
i-D - https://i-d.vice.com/en_us/article/435vvp/helmut-lang-just-launched-a-legit-90s-style-dating-service
Hypebeast - https://hypebeast.com/2018/5/helmut-lang-pre-fall-2018-personal-ads
Interview Magazine - https://www.interviewmagazine.com/fashion/helmut-lang-uses-new-ads-facilitate-real-life-romantic-connections
Paper magazine - http://www.papermag.com/helmut-lang-prefall-2018-2569397191.html
Hypebae - https://hypebae.com/2018/5/helmut-lang-pre-fall-2018-personal-ads-campaign
Office Magazine - http://www.officemagazine.net/helmut-langs-personal-ads
Essential Homme - http://www.essentialhommemag.com/find-love-with-helmut-lang-personal-ads/
Vogue Paris - https://en.vogue.fr/fashion/fashion-news/story/helmut-lang-has-launched-an-utterly-nineties-dating-service-on-his-instagram/2233#a-1
The Fader - http://www.thefader.com/2018/05/16/helmut-lang-pre-fall-personal-ads-real-nyc-photo-project-campaign
V Magazine - https://vmagazine.com/article/helmut-lang-gets-personal-in-pre-fall-2018-campaign/
Highsnobiety - https://www.highsnobiety.com/p/helmut-lang-pre-fall-2018-campaign/
Numero - http://www.numero.com/fr/mode/campagne-helmut-lang-precollection-automne-hiver-2018-site-de-rencontre